Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek, Campaign, TheDrum
Were you pranked this 1 April? The universal day of pranksters came and went once again, and many brands took the opportunity to make their marketing just a tad sillier on this day. We bring you a list of some of our favorite “branded shenanigans” of 2017:
Durex
Durex announced a launching of three new flavors to their condom range. OK, flavored Durex condoms are well known, but it’s quite questionable whether you would like to spice up your sex life with “Fish&Chips”, “Sunday Roast” or “Chicken Tikka Masala”.
Coca-Cola
On this 1 April Coca-Cola decided to offer its consumers a laugh in the form of specially carbonated drink. Coca-Cola Helium is sure to make your voice high-pitched, providing an extra laugh.
Burger King
Have you ever eaten something so good that you didn’t felt like eating a dessert afterwards, just to save the taste for a little longer? Well, Burger King believes their Whoppers are that good. That’s why they decided to launch the Whopper toothpaste, which is sure the keep the taste in your mouth for longer, and still enable you to brush your teeth.
Subway
Seems like flavors are the rage this 1 April, as Subway also launched its first ever ice cream range, with some quite unexpected flavors.
Honda
Here’s one with no flavors involved. Honda announced an in-car dating app that enables drivers to find love from behind the wheel. The H-Swipe app connects to a digital windscreen and interactive “s-wipers” to enable Tinder-esque date finding.
McDonald’s
https://youtu.be/p-kZYFT59Xw
McDonald’s decided to launch their Micro Mac, with really few calories, for when you’re just a tiny bit hungry.
Moleskine
Well this is something for our Editor in Chief, Ekrem Dupanović. A Moleskine dock for your smartphone – everything an editor-in-chief needs.
Google Chrome decided to create the Google Gnome, a voice activated assistant for a smart yard, with a pinch of sassy in it.
Check out more “branded shenanigans” at Adweek, Campaign and TheDrum.